West Midlands · unitary authority

Tenant referencing in Stoke-on-Trent

For landlords and letting agents letting in Stoke-on-Trent: one link per applicant, thorough checks, and a report that explains its outcome. £14.99 per applicant.

Start referencingSee a sample report

The local market

Renting in Stoke-on-Trent

Average private rent£718£718 a month (ONS, September 2026), up 5.1% on a year earlier Source
Renting privately20.3%20.3% of households rent privately (Census 2021), up from 14.4% in 2011 Source
Average house price£150,000£150,000 (UK HPI, August 2026, provisional), about the same as a year earlier Source
Council tax, Band D£2,183£2,183 Band D including Staffordshire police and fire precepts (2026/27) Source

Stoke-on-Trent is a city of six towns with a large stock of Victorian and Edwardian terraces built for pottery workers, many now privately rented. Private renting rose from 14% to 20% of households between 2011 and 2021, one of the biggest rises in the West Midlands. Shelton has many student HMOs near Staffordshire University, and the council has proposed limits on new HMOs across the city. Prices and rents are among the lowest in the region.

Affordability

The income a tenant needs in Stoke-on-Trent

We check that a tenant’s yearly income is at least 30 times their monthly share of the rent, and that a guarantor earns at least 3 times the yearly rent they guarantee, with enough disposable income left each month to pay it. At Stoke-on-Trent’s average rent:

Income comes from the most reliable source: the salary the employer confirms, then payslips, then what was declared, checked against three months of bank statements.

Monthly rentTenant needs a yearGuarantor needs a year
Average home, one tenant£718£21,540£25,848
Shared by two£359 each£10,770 each£12,924
Shared by three£239 each£7,180 each£8,616
Before you let

Landlord licensing in Stoke-on-Trent

Selective licensing: No selective licensing scheme in force: the earlier schemes in Cobridge and Fenton ended on 4 August 2019.

HMOs: Mandatory HMO licensing only for now. In August 2026 the council proposed a citywide additional licensing scheme for smaller HMOs, subject to consultation, alongside a citywide Article 4 Direction limiting new HMOs; no final decision had been found at the last check.

As checked in October 2026. The council’s page Schemes change: confirm with Stoke-on-Trent City Council before letting. Private renting at the council.

How it works

Referencing a tenant in Stoke-on-Trent

  1. Add the tenancyThe property, the rent, the move-in date and the applicant. Their link is emailed at once.
  2. They apply on their phoneFive years of addresses, work, 3 months of bank statements, payslips and ID, in about 10 minutes.
  3. We contact the refereesTheir employer, current and previous landlord, by email, automatically.
  4. You get the reportEvery check, the income from every source, and how we reached the outcome.

For landlordsFor letting agents

Neighbourhoods

Where people rent in Stoke-on-Trent

Hanley

ST1

The city centre, with Victorian terraces, flats over shops and newer apartment blocks.

Shelton

ST1, ST4

Victorian terraces near the university, many let as student houses and HMOs.

Stoke and Hartshill

ST4

Terraced streets and larger Victorian houses near the Royal Stoke hospital, popular with hospital staff.

Burslem

ST6

Dense Victorian terraces around the old potbanks, with some post-war council housing.

Tunstall

ST6

Red-brick terraced streets with inter-war council estates on the edges.

Longton

ST3

Victorian terraces near the town centre and post-war semis towards Meir.

Fenton

ST4

Terraced housing close to the old pottery works, much of it privately let.

Trentham

ST4

Mostly inter-war and later semi-detached and detached family homes.

Postcode districts: ST1, ST2, ST3, ST4, ST6

Questions

Tenant referencing in Stoke-on-Trent: questions

How much does tenant referencing cost in Stoke-on-Trent?

£14.99 per applicant with Rentwick, the same for tenants and guarantors, paid by the landlord or agent. Tenants in England can’t be charged for referencing.

What income do tenants need to rent in Stoke-on-Trent?

At Stoke-on-Trent’s average private rent of £718 a month (ONS), a tenant renting alone would need about £21,540 a year (30 times the monthly rent). Sharers each need 30 times their own share. A guarantor would need about £25,848 a year (3 times the yearly rent) and enough disposable income to cover it.

Do landlords need a licence to let in Stoke-on-Trent?

No selective licensing scheme in force: the earlier schemes in Cobridge and Fenton ended on 4 August 2019. Mandatory HMO licensing only for now. In August 2026 the council proposed a citywide additional licensing scheme for smaller HMOs, subject to consultation, alongside a citywide Article 4 Direction limiting new HMOs; no final decision had been found at the last check. (as checked in October 2026; confirm with Stoke-on-Trent City Council before letting).

How long does a tenant reference take in Stoke-on-Trent?

The applicant applies on their phone in about 10 minutes. We email their employer and landlords straight away, so most references are back within a few working days, depending on how quickly the referees reply.

What does the reference check?

Three months of bank statements, payslips, income from every source, the employer, current and previous landlords, five years of addresses and a credit check, with AI comparing every document with the application.

For tenants: Private tenants can contact Stoke-on-Trent City Council's Private Sector Housing Team about disrepair, damp and unsafe conditions.